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Business Consuming Interests

Peet's expands in Baltimore/Washington by rebranding Caribou

Peet's Coffee & Tea is expanding into the Baltimore and Washington markets, with plans to rebrand 23 former Caribou Coffee shops, including one in downtown Baltimore.

The combined Baltimore and DC area will become Peet’s second largest market outside of California, the company said

The former Caribou shop at North Charles and Fayette streets will reopen as a Peet's by early May. Five of the 23 shops are located in Maryland, including one at Hunt Valley Towne Centre in Hunt Valley, a Peet's spokeswoman said.

Peet's roots go back to 1966, when Alfred Peet founded a small coffee shop in Berkeley, Ca.

The chain will partner with two bakeries, Baguette Republic and Hawthorne Fine Breakfast Pastry, to offer baked goods in its stores. Salads, sandwiches and fruit and cheese plates also will be available.

The chain is growing nationally, with expansion last year in Ohio, Michigan and Pennsylvania and this year in the Chicago area.

The chain announced a new business strategy in April 2013 that included closing some Caribou locations and rebranding others to Peet's.

lorraine.mirabella@baltsun.com

 

 

Copyright © 2014, The Baltimore Sun
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