Outdoor apparel and equipment retailer The North Face will open a store in Towson Town Center on Friday. 

The opening of a new, 6,217-square-foot store in the Towson mall continues the  Alameda, Calif.,-based chain’s expansion into key markets.

Shoppers who stop in this weekend can enter to win a $400 store shopping spree.

North Face, a division of VF OutdoorInc., helps outfit climbers, mountaineers, snowsport athletes and endurance athletes, and sells its products at sporting good retailers as well as in its branded stores.