For the first time, more people own smartphones than basic cell phones, according to the Consumer Electronics Association.
Nearly two-thirds, 64 percent, of U.S. households own smartphones, the group said Thursday in its annual Household CE Ownership and Market Potential Study. That compares to 51 percent household ownership of cell phones.
The survey showed strong demand for mobile products last year and so far this year. Four of the top five planned technology purchases have a mobile component, with smartphones topping the list followed by headphones, televisions, laptop, notebook or netbook computers and tablets.
Consumers want to stay connected, the study found, with strong sales over the past year in Internet-enabled TVs, Blu-ray Disc players, tablets, smartphones and portable wireless speakers.
"Consumers continue to embrace a connected lifestyle in the home and on the go," Kevin Tillmann, senior research analyst at CEA, said in an announcement. "Consumers are now turning to many of the emerging connected products entering the market today, such as smart watches, connected fitness devices and smart thermostats."
Ownership of smart watches is just under two percent but expected to more than triple by next year. Eight percent of households said they plan to buy a fitness activity tracker by next year, up from five percent in 2014. Households with smart thermostats should increase from 3 percent to 5 percent by next year, the CES said.