Michaels launches new website

Lorraine Mirabella

6:00 AM EDT, May 14, 2014


Arts and crafts retailer Michaels has launched a new online shopping site designed to offer ideas and one-click shopping lists for projects.

The website will feature "favorite pins," projects and products that are trending on Pinterest from Michaels.com.

"Our customers have been asking us for years when we're going to offer online shopping," Michaels CEO Chuck Rubin said in an announcement. "We've simplified the online shopping experience so that when visitors find a project they love, they can just click on it and fill their cart with everything they need instead of going to page after page." 

For the first 21 days, Michaels.com will offer online specials. The retailer runs more than 1,140 stores in 49 states and Canada.