Besides defending itself from a $1.61 billion hostile takeover bid from Men’s Wearhouse, Jos. A. Bank Clothiers Inc. is gearing up for high school prom season.
The Hampstead-based men’s retailer said Wednesday it plans to give away more than $100,000 in cash to U.S. students and high schools.
The Jos. A. Bank Prom Rep program works like this. Any high school student attending a prom can register online to be a prom rep and get $20 off coupons for tuxedo rentals to distribute to fellow students. Prom reps get credits for each referral. The top four referral generators will win cash for themselves and their schools.
Grand Prize - $25,000 for the prom rep and $25,000 for the prom rep's school
1st Prize - $15,000 for the prom rep and $15,000 for the prom rep's school
2nd Prize - $10,000 for the prom rep and $10,000 for the prom rep's school
3rd Prize - $5,000 for the prom rep and $5,000 for their school
The program "reinforces our commitment to the youth and schools in our communities," Jerry DeBoer, senior vice president of marketing, said in the company’s announcement.
The reps, who will have ID numbers, can track their referrals online.
Jos. Bank also said it's partnering with PromGirl, an online seller of special occasion dresses. Jos. Bank prom reps can win prizes, including credits toward prom dresses, at the PromGirl website.
Bank, which said it offers more than 40 tuxedo styles, 385 tie styles and 175 vest styles, is running its program through June 30.
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