Domino’s Pizza is adding to its $5.99 value pizza deal with a new promotion, discounted non-pizza items.
The nation’s second largest pizza chain says it will now let customers substitute other items for $5.99, including Oven Baked Sandwiches, Penne Pastas, Stuffed Cheesy Bread or an eight-piece order of chicken, Nation’s Restaurant News reported.
January is the time of year when restaurant chains promote low-calorie options or special deals to appeal to consumers who’ve resolved to lose weight or save money in the new year, the trade journal says.
In its own twist on January, Domino’s hopes customers will try something new for the new year.
"Our customers have loved being able to enjoy their favorite two-topping pizzas for $5.99, and now they can try pastas, chicken, stuffed cheesy bread and sandwiches for the same value," Russell Weiner, chief marketing officer, said in a statement. "It can be scary to try something new, so we’re encouraging our customers to be a little bit more daring this new year."