Instacart delivery service expands to Wegmans in Baltimore area

Instacart has expanded its online grocery service in Maryland to Wegmans Food Markets in Columbia, Hunt Valley, Owings Mills and Crofton, enabling home delivery in as little as an hour.

Instacart launched in select Baltimore neighborhoods last April and expanded this year in March to areas such as Annapolis, Towson, Columbia, Ellicott City, Catonsville, Dundalk, Jessup and Arnold. The San Francisco-based service relies on "personal shoppers" to pick and deliver items from grocers such as Whole Foods Market, Price Rite, BJ's Wholesale Club, Petco, Safeway and Harris Teeter.

The company announced the partnership with Wegmans Monday. Besides the four stores in the Baltimore region, delivery is now available from Wegmans' in Woodmore and Germantown and from four Wegmans stores in Northern Virginia.

Shoppers can order produce, frozen foods, meat, seafood and packaged prepared foods through or by downloading the Instacart app. They can get discounts by adding their Wegmans Shoppers Club number and select delivery within one or two hours or up to seven days in advance. Consumers can enter their zip code to find out if they live within the delivery area.

"By partnering with an industry leader like Instacart, we're able to provide our customers with a seamless shopping experience with the quality and service they've come to expect from Wegmans, without leaving their house," Heather Pawlowski, vice president of e-commerce for Wegmans, said in an announcement Monday.

Instacart has grown to more than 60 markets since its founding in 2012 in San Francisco.

The service charges $5.99 on orders of $35 or more, with the first delivery free for new customers. Members of Instacart Express pay an annual fee that ranges from $99 to $149 for unlimited one-hour deliveries on orders over $35.

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