By midday, its shares were up nearly 15 percent at $16.32 each.
While it reported at $88 million loss and weak U.S. sales, international sales lifted the company’s revenue 5 percent to $1.5 billion for the final quarter of 2017.
The surprise drew interest from the stock market and headline writers.
The Street’s Jim Cramer, who has had issues with Under Armour in the past, is interested in the stock again:
Barron’s offered a sporty cup-is-half-full/half-empty analysis:
The headline on Bloomberg’s story was decidedly more pessimistic:
But Reuters saw the positive: