By Lorraine Mirabella, The Baltimore Sun
3:38 PM EST, December 13, 2011
NBA players sponsored by Baltimore-based Under Armour will be sporting their professional jerseys in upcoming ad campaigns for Under Armour footwear, under a partnership between the company and the National Basketball Association.
The multi-year partnership between the league and the sports apparel company will allow the athletes to wear official NBA uniforms when promoting footwear in promotional campaigns, brand advertising and in-store promotions, Under Armour said Tuesday. NBA athletes with Under Armour endorsement deals include Brandon Jennings of the Milwaukee Bucks, Derrick Williams of the Minnesota Timberwolves, Kemba Walker of the Charlotte Bobcats and Greivis Vasquez of the Memphis Grizzlies.
The company and the NBA also will join forces to refurbish community basketball courts throughout the country. The agreement follows the November launch of Under Armour's biggest basketball campaign ever. Under Armour also unveiled new basketball footwear this fall, including the UA Micro G Bloodline, which the company says was inspired by Jennings' route to the NBA.
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