App-based food delivery service OrderUp has expanded its services to Hampden, Charles Village and Roland Park.
It has signed up 30 restaurants in North Baltimore neighborhoods, including Cafe Hon, Alonso's, Carma's Cafe, Grano Emporio and Pasta Bar, Le Garage and Roland Park Bagel Co.
The expansion targets students at Johns Hopkins University, Loyola University Maryland and Notre Dame of Maryland University, said Matt Alexander, general manager for Baltimore.
Originally, the Baltimore-based company's local delivery footprint had been confined to downtown neighborhoods including Federal Hill, Canton, Fells Point and Patterson Park. OrderUp delivers food from 230 restaurants in those areas. It expanded to the Towson and Timonium areas in July.
The company's delivery footprints are based on a maximum 12-minute travel time, under ideal conditions, from participating restaurants to delivery destinations. It has a network of 100 drivers in Baltimore, a roster it intends to expand as business picks up.
OrderUp drivers act as independent couriers, given the option to accept or reject chances to make deliveries, much like drivers for app-based car service Uber. The average time from order to delivery in Baltimore is 36 minutes, Alexander said.
The company, which Chicago-based Groupon acquired for $69 million in July employs 80 people at its headquarters in Canton and 50 people across the country.