It already has a famous name, but Ripken Baseball says it is looking for a naming-rights sponsor for Ripken Stadium, home of the minor-league Aberdeen IronBirds.
The family name of Orioles Hall of Famer Cal Ripken Jr. would not disappear from the 6,300-seat stadium. Rather, it would be paired with that of a new business partner.
"We're looking to take the iconic Ripken name and partner with another iconic, established brand," said Colin Clark, vice president of brand marketing for Ripken Baseball, which Ripken chairs. "The stadium will be 'Ripken Stadium Presented by …' "
The stadium, which opened in 2002, is the home of the Orioles' Single-A short-season affiliate. "Birdland begins in Aberdeen" is a team promotional slogan.
The stadium has been recently updated. There is a new club-level bar, and the outfield wall has been painted Orioles orange.
The stadium also hosts weddings, concerts and baseball games featuring high school and college players.
Bank of America was a previous naming-rights partner. The sponsor and Ripken Baseball parted ways amicably after the deal expired five years ago.
On Friday, Ripken Baseball announced it was expanding its partnership with Under Armour to include naming rights for several properties associated with youth baseball.
Clark said Ripken Baseball considered Under Armour a fitting partner for the properties — including a collection of fields and a training area — because the company and the Ripken organization share a focus on young athletes.