By Chris Korman, The Baltimore Sun
11:30 AM EDT, July 9, 2013
Sports business lunch offers quick look at stories in Baltimore and across the country.
From The Sun:
Under Armour's newest football commercial has former Ravens linebacker Ray Lewis' fingerprints all over it. I wrote about the spot for today's paper, and you can get a look at it there.
Lewis helped the creative team solidify the narrative. CEO and founder Kevin Plank came up with the original idea for an urban football feel after seeing kids walking through Baltimore carrying their equipment. Lewis joined the project and helped Under Armour's in-house creative team -- led by Johns Hopkins Writing Seminar graduate Steve Battista -- focus on the battle between two players. Battista's team includes two other locals in Brian Boring and Justin Beckenheimer.
The Washington Post offers this fascinating read on the science behind slot machines. Hint: you're being manipulated.
The Racing Biz, which has done fine work covering the Mid-Atlantic horse racing scene, brings you this thorough look at the upcoming Timonium Fairgrounds meet. Maryland's horsemen are spending $600,000 to extend the meet from 7 to 10 days, despite the fact that the races are hard to fill (most horses based in Maryland aren't conditioned to run on the small track) and lightly betted (because bettors don't like wagering on small fields.)
Ever wonder how valuable having the first freshman to win the Heisman Trophy would be to a university? Bloomberg dissects how Texas A&M -- home for at least another year to quarterback Johnny Manziel -- plans to finance its $450 million stadium expansion. Turns out the school doesn't have much doubt that fans will spend plenty in the near future to support such spending. Texas forever.
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