Ashton Design completed the enivornmental graphics for Dodgers Stadium this spring, as part of a larger renovation of the 51-year-old venue. The company has done work at Fenway since 2002.
The Mount Vernon firm endeavors to incorporate the history of the team in its rebranding, said Alexei Ikonomou, its creative director for environmental design and a Towson University graduate.
“It could be described as whimsical, but that’s not necessarily the intent,” said Ikonomou, who was the lead designer for the work at Dodgers stadium. “We took the fact that it was from the ’60s and designed in the ’50s era, we used that as a design inspiration.”
In the American League, Boston leads its series against Detroit 2-1. Los Angeles trails 3-1 against St. Louis in the National League Championship Series. Ashton Design hopes both teams advance, so its designs could get more national exposure.
“It’s a very unique scenario and it’s exciting,” he said. “Hopefully things pan out.”
Ashton Design worked on the original graphics for Oriole Park at Camden Yards, in 1992, and helped refurbish the stadium’s concession and hospitality areas in 2012.
The company only has 10 full-time staff members, many of whom are Maryland Institute College of Art graduates. However, it lists 11 sports facilities as clients and does work for schools, non-profits and commercial businesses as well.
“This just started with Camden Yards and since then it has gone from there,” Ikonomou said.
While the company won’t be watching the Dodgers-Cardinals game Wednesday afternoon from the office, Ikonomou said he would be keeping up with the score online.
“We’re just going to keep our eyes on it and definitely hope for the best,” Ikomonou said. “Even so, we’re happy with what’s already happened.”