Building a fleet

Difficulties using the Web to plan a boating trip across the bay led Joy Koch McPeters to start Marinalife two and a half years ago. Today the tech firm helps boaters find slips and has developed software for marinas that automates the reservation process. As the summer sailing and cruising season gets under way, McPeters discussed her company's plans for expansion, including its recent acquisition of Nauticard.

By Jon Goldstein

April 15, 2002