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The Baltimore Sun's average daily circulation for the six months ended Sept. 30 fell nearly 15 percent, compared with a year earlier, as newspaper sales declines accelerated across a struggling industry, the Audit Bureau of Circulations said Monday.
Nationwide, average daily newspaper circulation slid 10.6 percent among 379 dailies, while average Sunday circulation was down 7.5 percent for the 562 newspapers reporting, the ABC said. Those drops are steeper than in the previous six-month period through March, when daily circulation fell an average 7.1 percent and Sunday circulation declined 5.4 on average at U.S. newspapers.
In the April to September span, The Baltimore Sun's daily circulation fell to 186,639, a 14.7 percent drop, according to ABC's report. Sunday sales of The Baltimore Sun fell 8 percent, compared with a year earlier, to 322,491.
Twenty-one of the nation's top 25 newspapers reported average daily circulation drops. Three were unable to report comparable numbers. Only The Wall Street Journal gained in sales, by less than one percentage point, making it the nation's largest daily newspaper by circulation and ahead of USA Today, which slipped to the number 2 spot thanks to a 17.1 percent plunge in circulation.
The latest report from ABC showed that just under 50 percent of all adults living in the Baltimore market, about 1 million people, read The Baltimore Sun in print during a one-week period.
Nationwide, average daily newspaper circulation slid 10.6 percent among 379 dailies, while average Sunday circulation was down 7.5 percent for the 562 newspapers reporting, the ABC said. Those drops are steeper than in the previous six-month period through March, when daily circulation fell an average 7.1 percent and Sunday circulation declined 5.4 on average at U.S. newspapers.
In the April to September span, The Baltimore Sun's daily circulation fell to 186,639, a 14.7 percent drop, according to ABC's report. Sunday sales of The Baltimore Sun fell 8 percent, compared with a year earlier, to 322,491.
Twenty-one of the nation's top 25 newspapers reported average daily circulation drops. Three were unable to report comparable numbers. Only The Wall Street Journal gained in sales, by less than one percentage point, making it the nation's largest daily newspaper by circulation and ahead of USA Today, which slipped to the number 2 spot thanks to a 17.1 percent plunge in circulation.
The latest report from ABC showed that just under 50 percent of all adults living in the Baltimore market, about 1 million people, read The Baltimore Sun in print during a one-week period.
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I stopped getting the Sun when it went through its "metamorphosis" and started showing full length pictures of the remaining reporters and three times as many advertisements. It has been all down hii as far as quality from there...
owlscamp (10/26/2009, 7:24 PM )