But this financial crisis is more severe, and many gyms have seen flat or decreasing revenue as members quit and fewer people join, according to an industry trade group. As a result, health clubs are working harder to attract and retain members, who might be experiencing their own financial difficulties.
She says that many clubs are offering discounts - particularly now, at the beginning of the year, when more people consider joining. Some clubs are waiving the application fee, while others have lowered monthly fees. Many have referral programs, offering benefits for members who persuade friends and family to join.
Lavery says some clubs might also be willing to work with members who can't afford membership dues right now. She recommends talking with club managers to see what kind of arrangement can be worked out.
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