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MILWAUKEE - General Motors Co. says its money-back guarantee - key to its revival - is going so well it will extend the program into early 2010. The automaker launched its "May the Best Car Win" campaign in September to get consumers to try GM cars and trucks with minimal risk. Consumers have been leery of the Detroit company since it filed for bankruptcy earlier this year. The program, which offers refunds within 31 to 60 days of purchase, was slated to last two months and end Nov. 30. But it will now last until Jan. 4. Jay Spenchian, GM's executive director of the marketing strategy support group, said few vehicles have been returned.
- Associated Press
- Associated Press
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