2012 Volkswagen Passat: Germany's take on a big-ol' American car
VW targets the midsize-car market with an all-new Passat that looks boring and is a bit plodding on the road but is comfortable, well-made and competitively priced.
It may not take long for owners of the 2012 Volkswagen Passat to tire of its unoriginal design. (Guy Spangenberg / September 1, 2011)
If you're a believer in the apocalypse, this may be a good time to replenish the canned chili in your Y2K bunkers.
But whether or not you think it foretells of the end of days, VW's all-new 2012 Passat is the car they've never built for a segment they've never appreciated.
The midsize class now holds Volkswagen's attention because it wants to be the world's No. 1 automaker by 2018. Because Americans buy piles of midsize cars, at the rate of about 250,000 a month, VW sees gold in them thar hills.
But to be successful, the 2012 Passat has to stand out among such sales-chart luminaries as the Toyota Camry, Nissan Altima, Honda Accord, Hyundai Sonata, Ford Fusion and Chevrolet Malibu.
Its base price of $19,995 is a good starting point, especially since the Passat you get for this price is well-constructed and nicely masks the fact that VW had to cut costs judiciously to hit that target.
One has only to look at the company's smaller Jetta sedan that was redesigned last year to see that the strategy can work. That car was critically panned, but consumers responded to the lower base price, and so far the Jetta has been a sales success.
So you can bet your canned chili that VW is hoping American consumers take to the Passat with similar gusto.
The company's devotion to this goal can't be understated. For the first time in the Passat's history, the U.S. market gets its own version, which is built in an all-new, $1-billion plant in Chattanooga, Tenn. The rest of the world gets a smaller and more expensive Passat similar to the one we used to see on our shores.
It would seem that VW wised up to the fact that we Americans like our cars like we like our buckets of chicken or pallets of toilet paper: big and cheap. And this Passat is red, white and blue to its core.
The 2012 car's length and wheelbase are each four inches longer than the outgoing model. This growth means the Passat's rear legroom, trunk space and interior space rival or beat its peers.
Not only does the Passat have the space to take a family of five eating-contest enthusiasts home from the state fair, but it also offers them an appreciable amount of comfort when doing so. Occupants of the Passat will be impressed by the quality they are getting for their dollars.
The seats are wide and yielding, and surfaces like the dashboard and armrests are reassuringly pliable. Road, wind and tire noise are all but banished from the interior. As with the rest of the car, the construction of the cabin is first-rate, although the design and layout on lower-end models reflect a conservatism that almost topples into austerity.
Which might be expected on a car with the Passat's base price. Except there's more to that price than meets the eye. Literally.
When the ads for the 2012 Passat start tickling the airwaves, you'll probably hear a big fuss about that $19,995 starting price. It's sure to draw curious VW neophytes into a showroom they might not have otherwise considered. But once they're there, they'll learn about the additional $770 destination fee and the fact that this price is only for Passats with the five-speed manual transmission.
Because most Americans are as likely to get a manual transmission as they are a recreational root canal, the cheapest Passat that's actually relevant to consumers is the $23,460 Passat 2.5 S.
This model adds a six-speed automatic transmission and alloy wheels to the advertised car's standard dual-zone climate control, Bluetooth, steering-wheel-mounted stereo controls and that pesky destination charge.
The $24,495 Passat 2.5 SE piles on 17-inch alloy wheels, leatherette seats, power driver's seat, and a touch-screen audio system. The automatic transmission is an additional $1,100.