Performing arts groups are always trying to think up ways to attract customers whose hair has yet to turn gray (or fall out), and whose minds are still flexible. Center Stage announced Tuesday an unusually attractive offer geared to the younger set, specifically ages 21 to 34.
The company has introduced a $38 membership plan for these folks. It includes a season-long "GO Pass."
That pass is not valid for "special engagements" -- sorry, but "Second City: Charmed & Dangerous," the follow-up to last season's smash production by the Chicago comedy troupe, is not included in the deal.
Still, that leaves all the other presentations of the 2011-2012 season, including mainstage productions, cabaret shows and theater labs.
But, wait, there's more!
Go Pass-holders not only ...
can get a ticket to as many shows as their hearts desire, but as many performances of each show as they feel like attending.
The catch? Based on availability. But, unless every Center Stage performance sells out, that will still leave plenty of opportunity. Pass-holders can order tickets in advance; walk-ups are also permitted. (Clearly, the marketing folks at Center Stage have carefully considered the buying habits of the younger crowd.)
Given that a single ticket could easily cost $38, am eight-month, season-long pass represents a bargain.
But, wait, there's more!
Each pass-holder can buy extra tickets for a show at $20 each (limit of two).
There must be another catch or two, you say. Well, OK. You don't get the best seats in the house, but "not the worst, either," according to the company. Also, you do have to pick up your tickets no later than 20 minutes before curtain time. And you can't be a habitual no-show after arranging for tickets; your membership will be revoked.
If you order the "GO Pass" in the next 30 seconds, you'll also receive a five-piece kitchen knife set -- sorry, wrong offer. Actually, you can't call in the next 30 seconds. Operators aren't even standing by yet. And when they are standing by, it will be for a limited time.
Go Passes will be on sale Sept. 26 to Sept. 30 only, via centerstage.org/go; by phone, 410-332-0033; or at the box office, 700 N. Calvert St.
Feeling left out because you're just a wee bit past the age of 34? Not to worry. Center Stage has an offer for you, too, in the form of "3-Packs" -- three-show subscription plans that come with 20-25 percent savings.
SUN FILE PHOTO