City school kids create ads touting healthy eating


One of the ways Baltimore City is aiming to tackle the obesity problem among students is by engaging students in forming the message about healthy eating.

The effort is part of the city’s Get Fresh Baltimore campaign, which works to increase access to healthy affordable food and develop good eating habits. And school kids will be asked to develop advertising to raise awareness among their peers -- and themselves.

Public school kids will develop ads touting fruits and vegetables that will be displayed in city buses. Other ads – 2,000 in total – will run in other places visible to the kids.

In Baltimore City, one in three kids is overweight. Among high school students, 37 percent are overweight, compared with 29 percent of high school students around the state. These kids are at higher risk for cardiovascular disease, diabetes, asthma and sleep apnea.

Kick off of the ad campaign will be today at Moravia Park Elementary School.

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