Talk about great demographics, look at these Nielsen numbers for Conan O'Brien's first night on TBS.
Out of a total audience of 4.2 million viewers, 3.3 million were between the ages of 18 and 49.
At cable rates, this show looks like it is going to be absolute catnip for advertisers trying to reach young viewers: Think movies, fast food, automobiles, electronics. If this holds, network competitors like Jay Leno are going to be left with pushing denture tabs and stool softeners on their shows after local news. Read my positive review of Conan's premiere here.
In overall viewership, Conan's 4.2 million audience beats everyone from Leno at 3.5 million to Jon Stewart at 1.3. Yes, the "great American satirist," Stewart, drew only 1.3 million viewers, less than a one-third the Conan audience.
Here's the release from TBS:
Conan O’Brien’s new TBS talk show was a hit with young viewers Monday night, delivering an audience with a projected median age of just 30. Conan – which featured guests Seth Rogen, Lea Michele and Jack White – was watched by 2,451,000 adults 18-34; 3,285,000 adults 18-49; and 4,155,000 viewers.
O’Brien has a strong following among younger viewers, and social media has proven to be a key way for him to connect with his fans. “Conan’s audience has been very vocal online, and he clearly made a smooth transition from Twitter to TBS,” said Steve Koonin, president of Turner Entertainment Networks. “Conan delivered an extraordinary audience and stands out as the youngest late-night talk show on television.”
Tonight, Conan will welcome guests Tom Hanks, Jack McBrayer and Soundgarden. Upcoming guests include Jon Hamm, Fistful of Mercy and Charlyne Yi on Wednesday; and Michael Cera, Julie Bowen and Jon Dore on Thursday.