On July 24, Youtube wants you to shoot some video of a day in your life and then upload it to a dedicated Youtube channel called Life in a Day.
The project will feature Kevin Macdonald as director and Ridley Scott (yes, the Ridley Scott) as producer. They'll slice together the best video moments into an "experimental documentary film." And the film will be shown at the Sundance Film Festival in January 2011.
The project is ambitious but there's one problem. How can the filmmakers be sure that the footage that's getting uploaded was actually shot on July 24th?
Other than that, it's a good idea and a smart marketing ploy for Youtube, who will be channeling of millions of users to its Life in a Day site, which is sponsored by LG Electronics. Cha-ching.