After visiting Twenty20 Cycling Co.’s sleek new Savage Mill showroom, one might be perplexed to hear co-owner Norman Brach claim the shop doesn’t “sell bikes.”
Indeed, there are a variety of road, mountain, triathlon, hybrid and urban bicycles for sale and rent, but Brach prefers to purvey the overarching experience of riding. “We sell cycling. As a verb. It’s the experience we’re promoting,” says Brach, who opened Twenty20’s Savage shop in June with partners Kris Auer and Johnny May.
The trio, whose original shop inhabits Baltimore’s Hampden neighborhood, shares a goal of being approachable -- cutting out the intimidation factor Brach says exists in some specialty shops. They want the casual biker and first-timer to be just as comfortable in their shop as experienced racers.
“Having been customers and on the other side of the counter, we saw a need for something a little more accessible,” Brach says. “We all ride, and we ride in different ways.”
In addition to bicycles from Specialized, Niner and Focus brands, Twenty20 sells shoes, apparel, gear, children’s bikes and even balance bikes for the youngest of riders.
“As we see it, there are two things that impede people’s success on a bike: discomfort and mechanical problems,” Brach says, adding that through the shop’s customized bike fitting and repair services, they aim to solve both dilemmas.
Twenty20 Cycling Co., Historic Savage Mill, 8600 Foundry St., Savage. 410-824-8099, twenty20cycling.com