News & Editorial

A new front page
One of the first things you'll notice is our new, colorful and easy-to-navigatefront page.We've made it easier for readers to find the day's top story aswell as other valuable content that appear elsewhere in the paper.

DAILY
Maryland
  • New Page 3 with more news
  • New columnist, Laura Vozzella, willappear on Page 2 in addition to currentcolumnists
  • New weather page
  • WEEKLY
    County editions
  • New design and new look
  • High school sports coverage now innew section called Varsity
  • Coverage of Harford, Anne Arundel,Howard and Carroll counties
  • DAILY
    Weather page
  • Expanded local forecast
  • More cities added to travelers' forecast
  • Easier to read and more colorful
  • Located on the back page of theMaryland section

  • LUCY LACAVA
    GENE SWEENEY JR.
    [SUN PHOTOGRAPHER]
    Q&A WITH
    LUCIE LACAVA

    DESIGN CONSULTANT

    If you looked at a newspaper published100, 50 or even 20 years ago,odds are that it would appearstrangely old-fashioned to you. Where isthe color art? Where are the sophisticatedgraphics? The helpful indexes andboxes? Newspapers change with thetimes, and, over time, those changeshave been pronounced. So it is that TheSun is introducing a new look. LucieLacava, a noted design consultant whohelped guide The Sun's latest effort,answers some questions about newspaperredesign and the new look of thepaper.

    Why are newspapers redesigned?
    Sometimes for technical reasons likenew presses or because of changes ineditorial direction, but, almost always,the underlying reason is to make thepaper more appealing and accessible tocurrent and potential readers.

    How often do newspaper redesignsoccur?
    They used to come about every 10 years,but recently they've been arriving morefrequently. Rapid changes in othermedia, including television and theInternet, have created expectations forfresher, brighter, clearer newspaper layouts.The last big redesign at The Suncame about ten years ago.

    What are some of the most visiblechanges in the latest redesign?
    There will be more color in the paper anda fresh, contemporary look with a layoutdesigned to improve navigation. Newspapersused to be black and white, butnow they have lots of color. We'vedesigned all of the typefaces used in thepaper's headlines and text to make thepaper more legible. The text font willappear larger, and the headline fonts willbe less condensed. Styles for boxes andother typographical features will bemade consistent throughout the paper.There will be more features to help readersinteract with the paper and to connectwith baltimoresun.com.

    Will Page One look different?
    The vignette at the top of Page One willremain with a few refinements -- colorwill be added and other elements will beredesigned. There will be an L-shapedbox across the top of the page andextending down the left column thatwill be used to tell readers about interestingcontent inside.

    Where did the colors used to highlightfeatures and guide readers in theredesigned Sun come from?
    We made an effort to identify colors thatwould harmonize with the architectureand culture of Baltimore, spottingshades on old buildings and in otherpublic places.

    Are you worried that all of this changewill turn faithful Sun readers off?
    There is always a period of adjustment,but if we have done our job well, thedesign of the paper will quickly becomeinvisible and readers will begin to takefor granted the tools we have devised toguide them. The Sun redesign has beentried on newspaper readers in a numberof Baltimore-area focus groups. Theresponse has been positive.


    Lucie Lacava is president of Lacava DesignInc. Since founding her company in 1992,Lacava has redesigned more than 50 publicationsacross Canada, the United States,Latin America, and Europe. She hasreceived more than 100 national and internationalawards.

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