The owners of Joe Squared are planning to move their Station North restaurant one block east.
"Our building has been falling apart forever," said Joe Edwardsen, who opened his pizza restaurant in 2005 at 133 W. North Ave. "We've replaced the floors twice. We can't stay there any longer."
The new home for Joe Squared, whose signature square pizza was featured on a 2012 episode of "Diners, Drive-Ins and Dives," is 33 W. North Ave., the former home of the Far East House, a Korean grocery store.
To help finance the planned move, Edwardsen has started a gift-card selling campaign on the fundraising website GoFundMe.
"The moving costs are tremendous," Edwardsen said. "We should be getting some loans. But interest rates, with [profit] margins as small as they are, are not in our favor. It took us four-and-a-half years before we were breaking even, and then we hit the recession, and then the building started falling apart."
Edwardsen stressed that he was not asking his customers and supporters for a hand-out.
"This is not a restaurant asking for donations," Edwardsen said. "We can raise money from banks. We are asking customers to pre-purchase gift cards to alleviate our debt load so we can get into our new space. You’re giving us a loan and getting it back in pizza."
Although the published goal for the moving campaign is $220,000, Edwardsen said all gift-card sales made through GoFundMe will be final -- some online fund-raising sites only charge donors if the published goal is met.
Edwardsen the raised funds will include the build-out of the Far East House space, which will have a larger seating capacity than the current one as well as a lower-level space for live music performances. The current Joe Squared space has a small performance area adjacent to the dining room.
Edwardsen said he had no plans to change or move a second location of Joe Squared, which opened in 2013 at Power Plant Live.