Walmart moves into organic food with Wild Oats relaunch

The Baltimore Sun

Walmart is moving into organic foods with the relaunch of the Wild Oats brand, the retailer announced Thursday.

The mass discounter is promising more affordable prices -- 25 percent savings compared to national brand organic products -- on everything from chicken broth to salsa and pasta sauce.

Wild Oats, which was first introduced in 1987, will unveil nearly 100 products in the initial rollout in 2,000 Walmart stores, including stores in the Baltimore area. 

The Wild Oats Marketplace Organic line adheres to USDA guidelines for organic certification on products such as canned vegetables, spices. Wild Oats Marketplace will feature products such as ready-to-prepare skillet meals, while Wild Oats Marketplace Originals is another line coming later this year.

"We know our customers are interested in purchasing organic products and, traditionally, those customers have had to pay more," said Jack Sinclair, executive vice president of grocery at Walmart U.S.

"We are changing that and creating a new price position for organic groceries that increases access," he said. "This is part of our ongoing effort to use our scale to deliver quality, affordable groceries to our customers."

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