If you can't find a good New York-style bagel, blame the water.
A bagel shop chain that's coming to Baltimore says it uses a proprietary water treatment technology that replicates the taste, temperature and purity of water in Brooklyn, N.Y.
The specially treated water is the "essential ingredient" in New York-style bagels, according to "The Original Brooklyn Water Bagel Company," a Boca Raton-based chain with more than 10 locations in four states. The first Maryland location opened on Hooks Lane, near Reisterstown Road and exit 20 on the Baltimore Beltway, in northwest Baltimore County.
Plans call for as many as 24 new restaurants in Maryland, some on the Eastern Shore, over the next five years, Bob Ammon, the Maryland franchisee owner and development agent, said in an announcement. The chain also is opening new restaurants in California, Georgia, Massachusetts and North Carolina.
Brooklyn Water Bagel will offer breakfast and lunch items, such as "bagelwiches" and Scooper Melts, scooped-out bagels stuffed with meat, cheese or vegetables.
The manager of the 25 Hooks Lane center where the shop is located expects the new tenant to act as a mini-anchor, pulling customers from a broad area. Other shops at the center, managed by David S. Brown Enterprises Ltd., include Vito's Gourmet, A Style Studio and Synchronocity Boutique.
"People have been known to drive great distances for a great bagel," said Howard Brown, chairman of David S. Brown.