A new front page
One of the first things you'll notice is our new, colorful and easy-to-navigate
front page.We've made it easier for readers to find the day's top story as
well as other valuable content that appear elsewhere in the paper.
New Page 3 with more news
New columnist, Laura Vozzella, will
appear on Page 2 in addition to current
New weather page
New design and new look
High school sports coverage now in
new section called Varsity
Coverage of Harford, Anne Arundel,
Howard and Carroll counties
Expanded local forecast
More cities added to travelers' forecast
Easier to read and more colorful
Located on the back page of the
GENE SWEENEY JR.
If you looked at a newspaper published
100, 50 or even 20 years ago,
odds are that it would appear
strangely old-fashioned to you. Where is
the color art? Where are the sophisticated
graphics? The helpful indexes and
boxes? Newspapers change with the
times, and, over time, those changes
have been pronounced. So it is that The
Sun is introducing a new look. Lucie
Lacava, a noted design consultant who
helped guide The Sun's latest effort,
answers some questions about newspaper
redesign and the new look of the
Why are newspapers redesigned?
Sometimes for technical reasons like
new presses or because of changes in
editorial direction, but, almost always,
the underlying reason is to make the
paper more appealing and accessible to
current and potential readers.
How often do newspaper redesigns
They used to come about every 10 years,
but recently they've been arriving more
frequently. Rapid changes in other
media, including television and the
Internet, have created expectations for
fresher, brighter, clearer newspaper layouts.
The last big redesign at The Sun
came about ten years ago.
What are some of the most visible
changes in the latest redesign?
There will be more color in the paper and
a fresh, contemporary look with a layout
designed to improve navigation. Newspapers
used to be black and white, but
now they have lots of color. We've
designed all of the typefaces used in the
paper's headlines and text to make the
paper more legible. The text font will
appear larger, and the headline fonts will
be less condensed. Styles for boxes and
other typographical features will be
made consistent throughout the paper.
There will be more features to help readers
interact with the paper and to connect
Will Page One look different?
The vignette at the top of Page One will
remain with a few refinements -- color
will be added and other elements will be
redesigned. There will be an L-shaped
box across the top of the page and
extending down the left column that
will be used to tell readers about interesting
Where did the colors used to highlight
features and guide readers in the
redesigned Sun come from?
We made an effort to identify colors that
would harmonize with the architecture
and culture of Baltimore, spotting
shades on old buildings and in other
Are you worried that all of this change
will turn faithful Sun readers off?
There is always a period of adjustment,
but if we have done our job well, the
design of the paper will quickly become
invisible and readers will begin to take
for granted the tools we have devised to
guide them. The Sun redesign has been
tried on newspaper readers in a number
of Baltimore-area focus groups. The
response has been positive.
Lucie Lacava is president of Lacava Design
Inc. Since founding her company in 1992,
Lacava has redesigned more than 50 publications
across Canada, the United States,
Latin America, and Europe. She has
received more than 100 national and international