| HOW TO REACH THE SUN We're interested in hearing your thoughts and comments on the redesign of The Sun. Please call 410-539-1280 or send us an email to tell us about the new look. |
The answer page
Got questions? Let us try to answer them for you. Yes,we've made
several changes, but many features remain the same. If you have
comments about the redesign,we want to hear from you.
|
SAME SUN COLUMNISTS, NEW LOOK
All of our columnists have new photographs and although some of them may look a little different,we think you'll recognize their voice by their writing. Most of our columnists are featured on the front page of each section, so they should be easy to find. But just in case, we've included a schedule of when the columns appear in the paper and a sneak peek at some their new photos.
Maryland
Sports
Features
Business |
While the look of the newspaper has not changed much in nearly a decade, many other forms of media have changed significantly.
The past 10 years have seen the evolution of cell phones and the Internet and even television. The language of communication has become more colorful, more urgent and more necessary. We felt that it was time to take a fresh step into the future.
How do you know if readers wanted a new
look?
We can't know what every reader thinks, of
course, but we gathered information from
our readers through multiple sources. We
used survey data on what topics interest
Marylanders the most.
We also created a Baltimore Sun Reader
Panel, consisting of about 200 of our most
loyal readers, who gave opinions on everything
from our logo to the kinds of news and
information they wanted to see in the paper.
We tested design elements with 10 different
focus groups and asked them to weigh in on
our plans for the redesign. Most of them liked
it.What they didn't like, we re-evaluated.
Are some features moving to different sections?
There are a few moves, including:
What new features are you offering?
We have many new features and several new
sections:
Why do you have all this stuff on the front
page about stories inside the paper?
One thing our readers have told us is that,
with limited time to devote to the paper each
day, they appreciate anything we can do to
point them to stories or features of interest.
So we are increasing what we call navigational
aids, to help you find what you may be looking
for.
Did you change the
comics or puzzles?
The size and number of comics
and crossword puzzles stay the
same. We have changed the
typeface and increased the size of
the text in the crossword clues.
Also,we moved the Fun & Games
page on Sundays from Perspective
to the new A&E Today section. The
chess column will also appear on
Sunday instead of Saturday.
With more pictures and bigger type, did
you reduce the number of stories?
No. Storytelling is a long tradition of The Sun.
Although, the type is slightly larger, we were
able to maintain space for stories through customization
of the font. It's slightly more condensed
and taller than the old type font.
What happened to Perspective?
Ideas replaces the Perspective section with a
fresh approach to hot topics and trends.
What happened to the Home & Family section?
Modern Life, which replaces Home & Family,
focuses on the way we live today. The content
is similar, but the approach is different. For
one thing,we have added back the parties and
society pages.
What happened to the Arts & Society section?
A&E Today is now the Sunday arts section
with a broader mission to cover the entertainment
scene.
Why did you change the names of
Perspective/Home & Family/Arts & Society
sections?
For each of these sections, it's more than a
name change, it's a change in content. We
think of the new sections as a fresh start and
not derivative of the former ones.
Are the editorial pages moving?
On Sundays, the editorials have moved from
Perspective to the "A" section of the paper. On
Monday through Saturday, they will continue
to appear in the "A" section.
Where did the Sunday crosswords go?
They have moved to the new A&E Today section.
What about Paul Moore's public editor column?
Where can I find it?
The public editor's weekly column will appear
on Page 2 of the Ideas section.
Did some features or stories go away?
We have mainly added features, not removed
them.
Why aren't all the pages in color?
The Sun's press capacity for color is limited.
We make the most of our color availability.
What did you do to the typeface/font?
We are introducing a custom typeface designed
for our exclusive use. The typeface,
called Mencken, was designed by the Porchez
Type Foundry in France. You can read more
about it on Page 8 of this section.
Am I going to have a hard time reading the
little type in stories? In stock tables? In
sports? In the TV schedule?
We use a typeface that is specifically crafted
to be extremely legible at small sizes for use
in these places.
Did the size of the paper change?
No, The Sun is still the same size.
I read the news digest on Page 2A.Where is
it now?
It's still on 2A, across the bottom of the page.
We moved it down to allow for a news story
on that page each day. Every day there are
important stories that don't make it onto the
front page, so we wanted to set aside more
space for exceptional news.
Where can I find the weather forecast?
The national and local forecast can be found
on the back page of the Maryland section
every day.
Did you change any of the comics?
We changed the typeface for the labels on the
comics. Otherwise, they remain the same.
What about the horoscope? Where is it?
The horoscope continues to appear each day
on the Fun & Games page in the Today section.
On Sundays, the horoscope will appear
in the new A&E Today section.
Where can I find the Liz Smith column?
Liz Smith's celebrity news column along with
other people in the news items will continue
to reside on Page 2 of the Today section,
except on Fridays and Saturdays when it will
still be in the same section, but will move to
the Fun&Games page.
Do you still have the same columnists?
Yes, our columnists remain the same. We have
a couple of additions, including Laura
Vozzella, a Sun reporter who will write an
insider column on Maryland's movers and
shakers.
Did you move or change the obituaries and
death notices?
The obituaries will continue to appear in the
Maryland section each day. They will be positioned
next to paid death notices and will
appear in the same place each day.
There's no sports coverage in my zoned section.
Where can I find local high school
sports?
We are introducing a weekly high school
sports section called Varsity. This section will
report on school sports in six different localities:
Baltimore, Carroll, Howard, Arundel
and Harford counties and Baltimore City.
The section will be published Wednesdays,
and readers will receive editions for the area
in which they live.
You changed the stocks pages. Where can I
find the markets report?
The markets report is part of the Business
Ticker, an enhanced, in-depth and easier-toread
feature on Pages 2 and 3 in the Business
section.
Did you reduce the number of stock listings?
No, we have the same number of listings, and
the type size also remains the same.
I like your photography. Are you going to be
cutting back on photos?
No, photojournalism is at the core of what we
do. We plan to use as much photography as
before, if not more.
There's a lot of color in the newspaper now.
Will the redesign make the price of the
paper go up?
No, we are not planning on increasing the
newspaper's cost because of the redesign.
Besides, it's the cost of the newsprint rather
than the ink that raises newspaper production
costs.
How do I subscribe to The Sun?
You can call 1-888-539-1280 or 410-539-1280 to
subscribe to the newspaper.
| < Previous page: Story Type | Next page: Sun History > |
